Brand identity. Typography.

The rock band Helforstout has a unique name that comes from a Scandinavian saying meaning "built sturdy". Their musical influences come from alternative rock bands such as Foo Fighters, Led Zeppelin, and Soundgarden. The inspiration for their logo comes from vintage badges from World War II planes and logos from other classic rock bands they admire.

Because "Helforstout" is long and can be hard to decipher, the "H" became the focus for the logo to become recognizable and as memorable as their unusual name. I created the font used for their name and incorporated the slanted crossbar from the "H" into the other letters to unify the name and logo.


 Initial concepts

Initial concepts