Previous logo on the left, redesigned logo on the right.

Previous logo on the left, redesigned logo on the right.


 Brainstorm sketches

Brainstorm sketches

 Refined concepts

Refined concepts

Brand identity.

CJ&N is a media research and consulting firm that conducts market research for businesses in the media industry. The sans serif font and dark blue and black colors convey a bold, more modern brand than the previous serif logo and decorative, teal ampersand. The logo icon, seen as an abstract human figure in the negative space of the blue circle, symbolizes their focus on people: whether it’s helping media companies engage with their audience, or representing the individual media consumer.

A versatile letterhead template was created in addition to the new logo, and can be used for a variety of subjects.